Eduardo Sanovicz President of EMBRATUR

In keeping up with the evolution of tourism activity and in developing new specialties, Brazil is showing itself to the world as one of the great destinations for Business and Events Tourism. The biggest and most significant trade fairs in South America are here. In the various pavilions around the country – some of them known all over the world and others with different sizes and varying degrees of sophistication- the fairs held here in Brazil have consolidated themselves, with absolute success, among exhibitors and visitors. Shoes and accessories, textiles, foodstuffs, plastics, building material, medical and health instruments and tools, aviation, there is no sector of the economy that is not covered by Brazilian Trade Fairs.

In this context, the Ubrafe Calendar is a valuable instrument that enables us to tell the world about our diversified Trade Fairs agenda while at the same time allowing us to attract more and more overseas visitors. In this way we are working to increase productive investment in the Country, putting business tourism definitively in the position of an activity that induces national development.

Eduardo Sanovicz
President of EMBRATUR